The social media advertising process involves several steps, starting with setting up an account with a social media advertising platform, such as Facebook Ads or Instagram Ads.

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Setting up the account: To start a social media advertising campaign, we guide you through the account creation with a social media advertising platform. You provide some basic information about your business. This may include your business name, website, and contact information.​

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Identifying target audience: To reach the right audience, it is important to identify the demographics, interests, and behaviors of the people you want to target with your ads. This is done through audience targeting tools on the advertising platform and by analyzing any data on your existing customers.

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Creating ad campaigns: Once we have identified your target audience, we create ad campaigns and assign the relevant targeting parameters to each campaign. This helps to organize your campaign and ensures that your ads are shown to the right audience.

 

Writing ad copy: The next step is to write the ad copy that will be displayed with your ads. This includes a catchy headline, a captivating image, and a compelling description of your product or service, as well as a call to action to encourage users to click on the ad.

 

Setting a budget and determining a duration: Before your social media advertising campaign can go live, you will need to set a budget for your ads. This will determine how much you are willing to spend on your campaign and how often your ads are shown. We conduct extensive research to determine the right budget and duration, then implement both into your campaign.

 

Launching the campaign: Once we have set up your account, identified your target audience, created ad campaigns, written ad copy, and set a budget and duration, we launch your social media advertising campaign. The ads will then start to be displayed on the relevant social media platforms.

 

Monitoring and optimizing: After your social media advertising campaign is launched, we constantly monitor its performance and make any necessary adjustments to optimize its effectiveness. This includes adjusting your ad copy, targeting, or budget to improve your click-through rate and conversions.