Search Engine Marketing (SEM)
Pay-per-click (PPC) advertising is a form of digital advertising in which advertisers pay a fee each time a user clicks on one of their ads. PPC ads are typically displayed on search engine results pages or on websites that are relevant to the product or service being advertised, and the goal of PPC advertising is to drive targeted traffic to a website and increase conversions, such as sales or leads.
How Does It Work?
The pay-per-click (PPC) ad process involves several steps, starting with setting up an account with a PPC platform, such as Google Ads or Bing Ads.
Setting up the account: To start a PPC campaign, we guide you through the account creation with a PPC platform. You provide some basic information about your business. This may include your business name, website, and contact information.
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Identifying target keywords: To reach the right audience, it is important to identify the keywords that people are using to search for products or services related to your business. This is done through extensive keyword research and by analyzing search data on the PPC platform.
Creating ad groups: Once we have identified your target keywords, we create ad groups and assign the relevant keywords to each ad group. This helps to organize your campaign and ensures that your ads are shown to the right audience.
Writing ad copy: The next step is to write the ad copy that will be displayed with your ads. This includes all of the catchy headlines that appear on the search engine when your advertisement is shown and a compelling description of your product or service, as well as a call to action to encourage users to click on your ad.
Setting a budget: Before your PPC campaign can go live, you will need to set a budget for your ads. This will determine how much you are willing to spend on your campaign and how often your ads are shown. We conduct extensive research to determine the perfect monthly budget and implement the budget into your campaign.
Launching the campaign: Once we have set up your account, identified your target keywords, created ad groups, written ad copy, and set a budget, we launch your PPC campaign. Your ads will then start to be displayed on relevant search engine results pages or websites.
Monitoring and optimizing: After your PPC campaign is launched, we constantly monitor its performance and make any necessary adjustments to optimize its effectiveness. This may include adjusting your ad copy, targeting, or budget to improve your click-through rate and conversions.
We are committed to providing the best possible customer service to our clients, which is why we offer 24/7 customer care. This ensures that you are able to get help and assistance whenever you need it, day or night, so you can resolve your issues quickly and efficiently.
We provide marketing analytics reports to help you understand the effectiveness of your marketing efforts. These reports include data on key performance indicators such as website traffic, conversions, and customer engagement, and can be customized to meet your specific needs.
We offer tailored pricing to your business in order to provide you with the most cost-effective solution for your needs. This means that you are able to work with a dedicated account manager to develop a pricing plan that is tailored to your specific budget and marketing objectives.
Want to learn more about how we can help you grow your business?
Schedule a free marketing consultation now!